Using Google Analytics is like understanding a visitors journey through your website then applying that measurement, collection and analysis of data and key drivers for the main purpose of adequately optimizing and improving website performance. How students will learn in this course will be very hands on and interactive. Experience and practice is the main benefactor to becoming Google Analytics proficient. Therefore, students will have the opportunity to set up a profile, add a filter, analyze trends, segment their data, understand where traffic originates and why and discuss the impact of their data as it pertains to their website. In this Google Analytics training course, you will learn: - Set up an Analytics account and profile
- Understand various data points and how they impact your business
- Interpret visitor behavior to your website
- Identify the various segments visiting your website
- Analyze trends
- Measure conversions
- Calculate revenue and ROI
- Identify keywords that visitors are using to find your site
- valuate shopping cart behavior
- Quantify the success of various campaigns
- Schedule reports and share data with stakeholders
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