The availability of a Service Catalog describing the current and proposed IT service offerings is vital to the success of an IT Service Management strategy targeting service excellence.  In the same way a restaurant menu sets initial expectations for a customer and provides the basis for personalized service, the Service Catalog enables IT organizations to market and commit to achievable levels of service at a predictable cost (or planned price).  A well designed and suitably worded catalog will dramatically improve the business perception of the value of IT services and is a mandatory element for enterprises seeking the alignment of business requirements and IT service capabilities.

Although the concept of a Service Catalog is well defined within ITIL® best practices, practical guidance on how to approach its development, and how integrate the end product into cross function service management processes is hard to come by.   In this tutorial workshop we shall explore many of the proven methods and templates used by ITSMI in successfully helping clients design, develop and deploy an effective, sustainable Service Catalog. 

Audience:

• Business and IT Managers who need a good overview of how a service catalog should drive a service provision strategy
• Staff involved in either the business or IT service planning functions who wish to exploit proven best practices
• Anyone new to the service management disciplines  and wants to see "what's inside the box"
• Anyone wishing to add service catalog management awareness to their current work experience or services