This course runs for a duration of 2 Days.
The class will run daily from 8:30 am CST to 4:30 pm CST.
Class Location: Virtual LIVE Instructor Led - Virtual Live Classroom.
NOTE: This course is only availible by customer request. If you are interested in taking this course, please call 651-905-3729 or submit a request for a date.
Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.
In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.
We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process.
Audience
None
Course Comments
Please call for Group Rate for 3 or more registrations.
Registrations must be made at the same time to receive discount.
If class start date is less than 5 business days from today, please call for pricing.