Agile Marketing Boot Camp Virtual Classroom Live September 24, 2020

Price: $1,000

This course runs for a duration of 2 Days.

The class will run daily from 8:30 am EST to 4:30 pm EST.

Class Location: Virtual LIVE Instructor Led - Virtual Live Classroom.

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Description

NOTE: This course is only availible by customer request. If you are interested in taking this course, please call 651-905-3729 or submit a request for a date.

Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process.

Students will learn how to:
Create a buyer persona
Describe each persona's buyer's journey
Tailor your marketing model to your buyers
Organize your marketing work by strategic priorities
Use relative estimation for predictable performance
Use Scrum for adaptive and iterative planning
Use Scrum to track progress and improve productivity
Involve and deliver tangible results to executives and sales leaders
Measure effectiveness in ways that stakeholders understand
Effectively budget for marketing without a 12-month plan

Audience

Marketing Managers, Directors, VPs or CMOs
Marketing Specialists or Coordinators
Marketing Analysts and Database Managers
Agency Client Services Managers and Specialists
Account Specialists
Event Marketing Professionals
Media Buyers and Supervisors
Traffic Coordinators and Managers
Digital Marketers
Web Content Editors and Managers
SEO Specialists and Marketers
Art and Creative Designers and Directors
Copywriters
Public Relations Account Supervisors and Managers
Communications Specialists and Managers

Course Overview

1. Agile Marketing: The Basics
- Provide an introduction to Agile marketing and help students understand how Agile marketing developed and where it fits in their marketing program.
- Introduction to Agile marketing
- Exploring if Agile marketing will work for your business
- Examining the Scrum process
2. Agile Marketing Implementation
- Agile marketing is built upon the concept of improving the flexibility and adaptability of your marketing process. In this section students will learn the basics of the Agile marketing methodology and explore how they can be applied within their organization.
- Traits of a great Agile marketer
- How to reduce time and improve effectiveness
- Advantages of developing a sprint plan
- Defining roles of different team members
3. Agile Marketing: Foundational Elements
- Agile marketing has several core elements that marketers must be familiar with in order to master it. In this section we will introduce students to key core elements and explain the role they play in the Agile marketing process.
- How to identify target segments
- Building the right buyer persona
- Which buyer's journey should you use
Activity: Creating the right marketing persona & customer journey for your Agile process
4. Agile Marketing with Scrum
- The heart of Agile marketing is applying the scrum project management process to marketing teams. Students will learn the basics of developing a sprint strategy to be applied to their Agile marketing program.
- Will your business work with scrum
- The basics of Sprint planning
- Sprinting with a Scrum board
- Daily Scrum pitfalls to avoid
- How to track progress
- How to measure results
Activity: Create a mock Agile backlog
Activity: Create a mock Sprint backlog
5. Agile Marketing: Advanced Scrum Topics
- To help students go further with Agile marketing, we will explore some advanced topics, which will build on the foundations developed in day one of this class.
- Stories Inside Of Scrum
- MVC vs MVP And Why They Matter
- Long-term Planning For Success
6. Measuring Outcomes
- In this section students will learn how to use a combination of reporting tools and dashboards to develop a measurement and reporting structure to evaluate their Agile marketing process and keep their organization's leadership and stakeholders informed of the progress.
- Best reporting tools to use
- Reporting dashboard to track velocity
- Scenario modeling for different tasks
7. Adopting Agile Marketing Into Your Company Culture
- To get started with Agile marketing, you need to make sure that your organization is ready to operate in an Agile marketing environment. In this section students will learn the essential pieces that should be in place before introducing agile to your colleagues.
- Scrum team and its roles
- Selling Agile to the organization
- Getting buy in from all parties
- Different forms of the Agile marketing methodologies
Activity: Simulate a daily morning standup identifying the different roles for each team player
8. Common Pitfalls of Agile Marketing
- The best practices to get instant results
- What to do when someone leaves
- Continual support from the C-suite

Prerequisites

None

Course Comments

Please call for Group Rate for 3 or more registrations.

Registrations must be made at the same time to receive discount.

If class start date is less than 5 business days from today, please call for pricing.