This course runs for a duration of 2 Days.
The class will run daily from 8:30 am EST to 5:30 pm EST.
Class Location: Raleigh - Raleigh, NC.
Space is limited. Enroll today.Enroll Now
Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all marketing formats that involve creation and sharing of content in order to acquire and engage your customers. Content marketing is much more than just writing. It is a holistic lifecycle of creating relevant and compelling content in a consistent fashion that turns a website visitor into a targeted buyer. This content marketing training course will teach you how to build your business by leveraging the content you already have, create new content for marketing, and update your search engine optimization so people can find your great content, resulting in increased leads, more sales and better relationships with your customers.
With constant updates to search engine algorithms, specifically Google's, the best way to drive and increase traffic to your website is with content marketing. You can have what you think is the best content to market your product or service, but if nobody sees it, there are no results. Putting content online is not enough, it needs to be engaging and measurable. Whether you have been writing for years or are just getting started, there are guidelines for your content marketing strategy. This content marketing training course teaches you to understand why people share information, how they share it, and how that benefits you.
Who Should Attend
The following may benefit the most from this course:
1. What is content marketing and why does my company need it?
2. Types of content marketing, how it's shared and why it works
Activity: Where do you stand? What do you currently have as content marketing?
3. The Google algorithm and SEO
Activity: Review tools you can use to help improve your SEO strategy.
Activity: Where do you rank in SEO among your competitors? What are the top five keywords you want to be known for, and what is your rank? What improvements can you make now?
4. Leveraging content marketing
Activity: Determine the content you already have and create ways to reuse but not repeat
5. Optimizing your content
Activity: Create a persona of your typical client/customer. Why do they want or need your content? How will they find your content? At what point in the lifecycle and buying cycle will they see your content?
Activity: What is your ideal landing page? What elements are on that page? What will your headlines and copy body look like?
6. Creating original content
Activity: What are content marketing elements that you can integrate in your overall marketing strategy now? What is relevant and unique about you?
Activity: Brainstorm three blog posts relevant to your company.
7. Managing a content marketing and SEO strategy
This class has no prerequisites.