Google Search Engine Optimization Boot Camp Classroom Live Raleigh, NC May 11, 2020

Price: $1,400

This course runs for a duration of 3 Days.

The class will run daily from 8:30 am EST to 4:30 pm EST.

Class Location: Raleigh - Raleigh, NC.

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Space is limited. Enroll today.

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Description

Learn how to get your business noticed by improving your SEO strategy with keywords, KPIs, Analytics and more.

Understanding the purpose of SEO means that you can concentrate of producing a great site, with great content. Not understanding the fundamentals means you worry about how to show up in the search results, and likely spend time chasing the wrong strategies.

Search engine optimization is not a trick or a one time process; it's a way of life for the most successful sites on the web and it has moved far beyond how many times the keywords appear on the page, or how many links you can build. When done properly, search engine optimization seamlessly tracks alongside all the other marketing initiatives within your organization in much the same way "good writing" or "compelling graphics" is a standard.

Ignoring SEO has the same impact as ignoring any other crucial part of your marketing plan. If you want to grow the traffic to your website, you must focus on making your website fundamentally sound for the search engines and balancing that effort with providing a great experience for your visitors. 

Importance of Search Engine Optimization

Search engine optimization has been an important part of online marketing since the late 1990's. In the last five years its importance has skyrocketed.

Appearing on the first page of Google is now the goal of millions of companies and thousands of marketing managers. Getting there is in some ways harder than ever, yet in other ways, it's never been easier if you have a legitimate brand/business and know the fundamentals.

For brands trying to manipulate Google's ranking signals to trick them into ranking them higher than they normally would, the hill is inhumanly steep. For brands who put their resources into helping their community, making their customers smarter and offering help in a transparent way, the doors are wide open.

This is the time to pivot your old online marketing ideas to align with the new reality of search engine optimization.

With the following information, you will be prepared to begin a career as an SEO, to be able to confidently manage and direct the efforts of any SEO vendors for your organizations while monitoring for bad practices, to be able to coordinate initiatives across your organization that will improve your search exposure.

What You Will Learn in SEO Boot Camp

  • The History of Search Engines
  • What search engine optimization is, what it isn't and where it's headed
  • How to perform an SEO Site Audit (This knowledge is worth $1,000's alone!)
  • Tools that you can rely on for information, how, and why
  • How to put together a timeline for estimated results
  • How to pick the right keywords for your business and industry
  • How to attract high quality and authoritative backlinks
  • The importance of becoming an industry thought-leader
  • How to see what your competition is doing online
  • What tools and services will make your life easier

Who Should Attend SEO Training

  • Interactive Directors
  • Marketing Managers and Specialists
  • CMOs, VPs and Directors
  • Brand Managers
  • Product Managers
  • Account Executives
  • Creative Directors
  • Art Directors
  • Copywriters
  • Web Designers
  • Web Developers
  • Programmers
  • Small Business Owners

You may also be interested in the following course: 

For more Google training courses, click here

Course Overview

1. What is SEO

  • History of SEO
  • Google vs. everyone else

2. Current Situation

  • Where is your site today
    • On-Site factors
    • Off-Site factors
    • Social Factors
    • Personalization
  • Assessing what's working and what's not
    • Where are conversions coming from and why
    • What parts of your site are dead
  • Activity - A look at the tools that can help you assess what your current situation is

3. Setting Goals

  • Choosing KPI's
    • Ranking position is a poor KPI
    • What is achievable when
    • Business goals
  • Traffic
    • How to estimate traffic for keywords
    • Good traffic vs. Bad Traffic
  • Ranking
    • Personalization
    • What happens when you rank higher
    • Pros and cons
  • Activity - Ranking with and without personalization
  • Reputation
    • How to protect your brand online
  • Buzz
    • How to keep your brand active on the web

4. Competitive Analysis

  • Who are your real life competitors vs. Online competitors
  • What to compare
  • When to attack and when to stay put
  • Activity - How to find your online competitors

5. Visitors

  • Rent vs. Own
  • Attracting the right kind of traffic
  • Head vs. long tail traffic
  • Viral Traffic

6. Keywords

  • How Google views keywords
  • Estimating traffic
  • Estimating competitiveness
  • Choosing keywords
  • Short term vs. Long term keywords
  • Keyword strategy
  • Activity - How to pick the right keywords

7. Content Audit

  • Every page a King
  • Evergreen content
  • Content lifecycle

8. Analytics

  • Data based decisions
  • Why "Visitors" isn't a KPI
  • Conversion Funnel
  • Tracking events
  • Activity - Finding the right analytics

9. Search & Social

  • Social signals
  • Engagement as a signal
  • Google+

10. Online Reputation Management

  • Perception is reality
  • Your employees are your business
  • Staying in control of the SERPs
  • Crisis plan
  • Activity - Google yourself, your brand and the executives

Prerequisites

  • This class requires a basic understanding of online marketing and very basic html. If words like "website" and "hyperlink" do not scare you, you're knowledge level is adequate.

Other Available Dates for this Course

Virtual Classroom Live
April 13, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
May 11, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
June 08, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Classroom Live
July 13, 2020

Jacksonville, FL
$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
July 13, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
August 10, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Classroom Live
September 14, 2020

Philadelphia, PA
$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
September 14, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
October 12, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Classroom Live
November 09, 2020

Seattle, WA
$1,400.00
3 Days    8:30 am PST - 4:30 pm PST
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Virtual Classroom Live
November 09, 2020

$1,400.00
3 Days    8:30 am PST - 4:30 pm PST
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Virtual Classroom Live
December 07, 2020

$1,400.00
3 Days    10:30 am EST - 5:00 pm EST
view class details and enroll