This course runs for a duration of 3 Days.
The class will run daily from 12:00pm EST to 4:30pm EST.
Class Location: Virtual LIVE Instructor Led - Virtual Live Classroom.
Using Google Analytics is like understanding a visitor's journey through your website. You can apply measurement, collection and analysis of data to determine the key drivers of your traffic and to optimize your site's performance. Using the efficient yet comprehensive insights and tracking tools Google provides can be one of the most effective keys to truly maximizing your presence, engagement, conversions and user experience. Since real experience and practice is the main enabler of proficiency with Google Analytics, we make sure you have the opportunity to set up a profile, add a filter, analyze trends, segment your data, understand where traffic originates (and why) and discuss the impact of your data as it pertains to your own website(s). All attendees will leave class ready to implement Google Analytics back at their own workplace.
In addition to mastering the skills of Google Analytics, students will be able to take and pass the Google Analytics Individual Qualification exam. Passing this exam makes you certified in Google Analytics and shows your company and clients that you are truly an expert using the Google Analytics tool.
Who Should Attend:
Marketing professionals and business owners with minimal experience using Google Analytics are ideal candidates to take this course.
There are no prerequisites for this training, but you should have some familiarity with basic online marketing concepts (PPC, SEO, email) so you can apply them to your real-world situation in class.
To make the most of your time in class, have your Analytics account set up and ready to access before class begins.