Description

Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

Harness the power of blogs to grow your content base
Examine Twitter practices that really work
Learn how to monitor mentions of your company online
Track your social media performance
Use Facebook advertising to find leads and customers
Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Who Should Attend

Small Business Owners
Corporate Marketers
Public Relations Directors and Managers
Marketing Directors and Managers
Internet Marketing Managers
Events Marketing Managers
Product Marketing Managers
VP of Marketing/CMO
Social Media Coordinators
Social Media Managers
Website/Community Managers
IT Managers

Course Overview

1. Introduction to Social Media

A true definition of social media
Zero moment of truth in social media
Myths and facts about social media
Branded case studies, both B2B & B2C, of successful businesses
Why social media is working for companies today

2. Twitter

LAB: Twitter Business Assessment
LAB: Finding Accounts To Follow
Twitter Basics & Terminology
- Introduction to Twitter
- Why Twitter matters
- Do you belong on Twitter
Twitter Landscape
- Twitter.com
- 3rd party tools
- Twitter and your mobile devices
- Getting started using Twitter
Establishing Your Twitter Presence
- Finding the right people & accounts to follow in your business
- How to search properly for information & competitors
- The secrets to Twitter lists
- Using Twitter lists as a powerful marketing tool
Twitter Strategies for Effective Marketing
- How to contribute to the conversation
- Finding your voice
- Writing your tweets
- How to monitor the conversation about your business
- Using Twitter for lead generation
Advanced Twitter Marketing Strategies
- Types of Twitter advertising
- Getting started with Twitter ads
- Twitter influence & Klout scores
- Measuring your impact on Twitter
- 3rd party analytics
- Case studies for best Twitter marketing strategies
LAB: Setting Up Your Listening Tools

3. Facebook

LAB: Examining Your Facebook Fan Page
Facebook Fan Page
- How to leverage Facebook's timeline for maximum consumer reach
- How to improve Facebook fan engagement
- Creating status updates that work
- How to grow active Facebook communities
Facebook Marketing
- How to use polls & surveys that deliver results
- Using Facebook offers to increase fans
- Facebook events & marketing techniques
- Using Facebook photos & videos in your marketing arsenal
Facebook Advertising
- New Facebook ad techniques that increase revenue
- Basic, interests & advanced targeting techniques
- Actions and bidding techniques
- Ad metrics and how to figure out what is working

4. Google Plus

Google Plus Basics & Statistics
- What is Google Plus
- Why are so many businesses using Google Plus
The Google Plus Layout
- How to navigate in Google Plus
- How to find relevant conversations in Google Plus
Google Plus Marketing
- How to establish your presence in Google Plus
- Special features in Google Plus
- How to build relative circles for your business
- How to use Google Hangouts
- Increase your visibility in SEO
LAB: Adding People to Your Circles

5. Instagram, Yelp, Foursquare

Introduction to the networks
Navigating the layouts
Keys to success on each platform
Business case studies

6. LinkedIn

LAB: Finding Connections
The basics and terminology
- How to use LinkedIn as an HR machine.
- How to find connections relevant to you and your industry.
- How to use LinkedIn's search feature for leads
- Growing your network
LinkedIn For Business
- Adding applications to your profile
- Your LinkedIn company page
- Optimization strategies
- How to use LinkedIn in your content marketing
Advanced LinkedIn Marketing Strategies
- Using LinkedIn for everyday business
- The right way to use LinkedIn groups
- Lead generation techniques using LinkedIn
- New features on LinkedIn
LAB: Finding Groups

7. Pinterest

Pinterest Basics
- What you need to know
- The Layout of Pinterest
- Psychology Behind Pinteret Users
- Pinterest Business Etiquette
Pinterest Marketing
- Using Pinterest in Your Marketing Campaigns
- Driving Traffic with Pinterest
- Top Marketing Strategies to Use On Pinterest
Case Studies
- Business Who Use Pinterest Successfully

8. Content Marketing

Introduction to content marketing
- Why content is king
- Definition of content marketing
- The conversation prism
- B2B & B2C case studies
Content marketing strategies
- Goals and metrics
- How to reach the right audience
- Keyword research
- Sharing and syndication
- Lead generation
- Content creation and curation
Measuring content marketing efforts
- Website analytics
- Tracking conversions
- Strategic engagement strategies
Advanced content marketing strategies

9. Advanced Topics

Your social media policy
- Case studies and examples
- How to develop your policy
Where to look for the right people when building a Social Media team
- Roles and responsibilities
- Listening channels
Social media salaries
Measuring your social media efforts
Final thoughts
Who should attend
Small Business Owners
Corporate Marketers
Public Relations Directors and Managers
Marketing Directors and Managers
Internet Marketing Managers
Events Marketing Managers
Product Marketing Managers
VP of Marketing/CMO
Social Media Coordinators
Social Media Managers
Website/Community Managers
IT Managers

Course Comments

If class start date is less than 5 business days from today, please call for pricing.
Please call for Group Rate for 3 or more registrations. Registrations must be made at the same time to receive discount.
Attendees of this course receive an iPad Mini (When regular course price is paid in full. Cannot be combined with other discounts)

Social Media Boot Camp Virtual Classroom Live April 21, 2020

Price: $1,400

Enroll today to reserve your spot!

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