Sales Success Utilizing Social Media

2 Days

Description

Use social media to get more leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals

A new age of customers has emerged, and they use social media. They use LinkedIn, Twitter and Facebook. They read your website and blog, and those of your competitor's, before they ever contact your company. And they expect you, the salesperson, to know exactly what they want. The power once held by the sales representative as the keeper of knowledge has shifted to the customer. Whether B2B or B2C, customers and clients are smarter buyers, and engaging them is of critical importance.

With the advent of social media, finding new leads, nurturing them through the sales funnel and closing deals has changed the landscape of what it means to be sales professional. A different approach is needed to engage customers where they are, and that approach is to use social media channels.

This course will show you not only teach you how to use social media tools, but how to harvest leads through Twitter, build relationships through Facebook and use LinkedIn as a power selling source. We will teach you how to get started using social selling techniques, find the right platform to fit your sales needs, nurture your leads, and know the best time to use Social Media in your sales funnel. We will also help you build sales intelligence around social selling, help with social sales forecasting and analysis, and introduce you to tools used by the professionals.

In this course:

  • Harvest and nurture leads using social media
  • Learn the potential of your social selling skills using social media platforms such as Facebook, Twitter, LinkedIn and more
  • Immerse yourself in the tools using the ASPE-ROI hands-on approach for social selling
  • Use low-cost prospecting to increase your commission
  • Learn how to nurture leads and correctly time communication throughout the sales funnel cycle using social media
  • Forecast and analyze your selling potential using social selling
  • Decide which platform(s) will work best for you
  • Build better relationships with your customers
  • Learn how to manage multiple platforms of social media to effectively engage, communicate and listen to your leads and customers

Top 10 Reasons to Attend This Course:

1.Increase your sales volume

2.Develop your prospecting potential through social media relationship building

3.Attain followers on Twitter that you can communicate with instantaneously

4.Save time on emails and phone calls by distributing your messages via Facebook, Twitter, LinkedIn, etc. that reach 10 times as many people in a fraction of the time

5.Exceed your monthly and annual quotas

6.Learn about niche social communities you could never find with traditional methods

7.Develop lead generation strategies using your social networks

8.Learn which channels are best for your business: Facebook, Twitter, LinkedIn, all of the above

9.Learn how to listen to your customer through social media channels

10.Utilize your Facebook fans to become advocates of your product or service, creating more sales for you

Who should attend this course? Anybody who wants to gain leads and increase their sales:

  • Account representatives
  • Account associates
  • Account managers
  • Territory managers
  • Business managers
  • Business owners
  • Lead strategists
  • Team manager
  • Sales representatives
  • Sales managers
  • Business development professionals
  • Vice presidents of sales

Upcoming Classes

Virtual Classroom Live
November 07, 2017

$1,295.00
2 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

  • Day 1 - Social Selling
    • I. Introduction to Social Selling
      • 1.Connecting not collecting  listening and joining the conversation
      • 2.What Social selling and direct sales have in common
      • 3.How to get started
      • 4.Importance of building your online presence (no matter what you are selling)
      • 5.Sales 2.0 (versus the older sales model)
    • II. Evolvement of the Social Sales Cycle
      • 1.Introduction of the social sales cycle
      • 2.Lead generation strategies
      • 3.Lead qualification and opportunity management
    • III. Strategy for Social Selling
      • 1.Where are social media tools most effective in the social sales cycle
      • 2.Reach your prospects with the relevant message
      • 3.Why social selling is relevant in B2B sales
    • IV. Tools of Social Selling
      • 1.A basic social networking overview
      • 2.How to find the conversation
      • 3.How to start a listening campaign
      • 4.Rules of engagement
    • V. The Social Sales Funnel
      • 1.Feeding the funnel with social leads
      • 2.Pitching vs. creating desire
      • 3.The follow up process of a lead
      • 4.Creating advocacy after the sale
  • Day 2  The Social Networks
    • I. LinkedIn
      • 1.Your LinkedIn Profile
        • How to build a sales-based LinkedIn profile
        • How to optimize your profile to increase search results
        • Lab: Create/update your LinkedIn profile to maximize impact
      • 2.How to find connections relevant to you and your industry
      • 3.LinkedIn Groups and how to effectively use them
        • Lab: Search and join groups relevant to your industry
      • 4.Advanced LinkedIn Sales Strategies
        • Lead generation techniques
        • Advanced search
        • Lab: Search and save your ideal customer profile
      • 5.Advanced features for LinkedIn Premium Accounts
        • InMail
        • Advanced and saved search filters
        • Profile organizer
        • Who's Viewed Me
        • Open Link Network
      • 6.LinkedIn Sales Navigator
        • How to find, qualify and create new lead opportunities
        • Manage and accelerate social selling capabilities
        • Directly engage decision-makers to shorten sales cycle
        • Be found with trusted data
    • II. Twitter & Facebook
      • 1.I am here, now what?
      • 2.How to find the right conversations
      • 3.The anatomy of direct selling through Twitter & Facebook
      • 4.Making the most of searching for potential customers in Twitter & Facebook
      • 5.How to get results with Twitter & Facebook
      • Lab: Find relevant contacts on Twitter for your industry and follow them
      • Lab: Analyze what your competition is doing on Facebook
    • III. Blogging
      • 1.How writing and commenting on blogs ties in to LinkedIn
      • 2.Determine what type of blog works for sales people
      • 3.Reach your target perspectives through video blogging
      • 4.How to listen and comment without pitching
      • Lab: Create the basic foundation of a content strategy around blogging for purposes of increasing connections and leads
    • IV. Sales Intelligence
      • 1.How to improve sales rep effectiveness
      • 2.Building and monitoring your list of prospects
      • 3.How to incorporate your CRM with LinkedIn and other platforms
      • 4.Social sales forecasting & analytics
      • 5.Tools used by the pro's
    • V. The Real ROI of Social Media
      • 1.When to expect a return
      • 2.Effective time management
      • 3.Your 4 week social selling game plan
      • Lab: Create a four-week checklist for your own sales strategy and accountability measures for continued success

Upcoming Classes

Virtual Classroom Live
November 07, 2017

$1,295.00
2 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

This class has no prerequisites

Upcoming Classes

Virtual Classroom Live
November 07, 2017

$1,295.00
2 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Comments

This class is a 2-Day Public Session and a 3-Day Virtual Session

Upcoming Classes

Virtual Classroom Live
November 07, 2017

$1,295.00
2 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date