Google Plus for Business: Getting Started

1 Day

Description

This Google Plus training course will introduce you to the rich opportunities of Google's social network and how to take advantage of them.

Google Plus may be the most misunderstood and most underrated social network ever introduced. This has occurred not only because of a (false) perception that nobody uses it, but also because most social media experts and pundits don't understand its real power and value. This 1day, handson Google Plus training course will put you ahead of the competition by helping you capitalize on the advantages of using Google Plus for business.

Simply put, the incredible value of Google Plus is seen in two areas: its dramatic ability to influence Google Search, and its proven potential to connect with new leads and customers you might otherwise have missed.

But in order to take advantage of that value you have to first have a good understanding of what Google Plus is (and isn't), how it works, and how to create well-optimized profile and build following and influence.

Why Does Google Plus Matter?

While most businesses have some idea of the value of social media marketing, too many have a too-limited vision for its power and potential. They may understand that it is a great way to broadcast messages, or engage with existing and potential customers, but their uses for it typically go no further

When Google Plus was introduced in June of 2011, it was a game changer in ways few realized at the time (or even now). Google was clear from the start that they intended to integrate Google Plus into all-things Google, to make it the "social layer of Google," and everything they have done since has confirmed that vision.

When one considers that Google is the most powerful portal to influence online (the world's largest search engine, most-viewed video platform, most-used mapping software, etc.) it becomes clear that ignoring the social network that influences all that would be foolish.

Even though Google Plus is growing rapidly (by many independent measures, it is now the second largest social network worldwide), in many business verticals it is still time to be an early adopter, and gain advantages that one's competition will have a hard time overcoming.

What You Will Learn in this Google Plus training course:

  • Why Google Plus is not just an "also ran" social network.
  • Why and how Google Plus can give you an edge in getting discovered by new potential customers that no other social network an offer.
  • The incredible importance to your business of the fact that Google Plus is being integrated into all things Google.
  • The secrets of Google Plus profiles and pages that get found and followed.
  • A thorough knowledge of all major Google Plus features (as well as a few lesser-known but powerful ones!).
  • The secrets to creating content on Google Plus that gets engaged and widely shared.
  • How to begin building following and influence on Google Plus.
  • How to take advantage of creating a powerful association between your Google Plus page and your business web site.
  • How to use Google Plus features such as Hangouts and Communities to increase your brand's influence way beyond Google Plus itself.
  • BONUS: You will leave this class with a fully-functioning, well-optimized, ready-to-grow presence on Google Plus.

Google Plus is a tool of use to anyone involved in the interactive, customer service, or marketing departments of a business should have as core knowledge. If you have any involvement or interest in spreading a message to a targeted audience and attracting to your business qualified leads and customers, this course is for you.

  • Interactive Directors
  • Marketing Managers and Specialists
  • Brand Managers
  • Social Media Managers and Specialists
  • Community Managers
  • Public Relations Professionals
  • Customer Service Managers
  • Product Managers
  • Account Executives
  • Creative Directors
  • Art Directors
  • Copywriters
  • Business Owners

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Google Plus for Business: Getting Started class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

1. Google Plus Introduction

  • History of Google Plus
  • Why Google Plus matters for business
  • The Google Plus approach: similarities and differences with other social networks
  • The hidden marketing powers of Google Plus most experts miss

2. Google Plus Overview

  • Profiles and Pages
  • Home Page
  • Circles
  • People
  • Photos
  • What's Hot
  • Communities
  • Hangouts
  • Local

3. Personal Profile Setup and Optimization

  • Overview of profile sections
  • Creating a new profile
  • Privacy concerns and settings
  • Optimizing a profile for both search (Google and Google Plus) and follower attraction

Activity: Participants create and/or optimize their own personal profiles

4. Business Page Setup and Optimization

  • Overview of page sections
  • Creating a new page
  • Privacy concerns and settings
  • Optimizing a page for both search (Google and Google Plus) and follower attraction
  • Verifying a page with Google

Activity: Participants create and/or optimize their own business pages

5. Circles and Circle Management

  • Circle theory: what Google Plus Circles are for and how they work
  • Creating and viewing circles
  • Shared Circles
  • Circle management tips

Activity: Participants create circles with fellow-participants included, and create and share a Shared Circle.

6. Post Creation

  • Overview of the structure of a Google Plus post
  • Overview of types of posts:
  • Status
  • Photo
  • Link
  • Video
  • Creating posts that get engagement and re-shares

Activity: Participants create and post a rich Google Plus post

7. Hangouts

Overview of Hangouts: Hangouts vs. Hangouts On Air

Creating and running a Hangout on Air

Activity: Participants create and participate in a brief Hangout On Air broadcast

8. Communities

  • Overview of Communities
  • Features of Communities
  • The four types of Communities and when to use each
  • How to create and optimize an effective Community
  • Community management tips

Activity: Participants will join my private Community exclusively for students of my classes and briefly interact there.

  • Other Google Plus-related Features
  • Google Authorship
  • Google Local

Activity: Participants will view and interact with live examples on their own laptops.

  • Google Plus and SEO: How Google Plus affects Google Search results
  • Google Plus influence building: How to not only attract a large following, but more importantly build influence and reach-power
  • Google Plus and YouTube integration: How Google's powerful video product is being integrated with Google Plus, and effective strategies to take advantage of that integration

 

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Google Plus for Business: Getting Started class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

This class has no prerequisites

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Google Plus for Business: Getting Started class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date