Mastering Google Analytics

3 Days

Description

In three days, learn to leverage Google Analytics to better track and optimize your site.

Using Google Analytics is like understanding a visitor's journey through your website. You can apply measurement, collection and analysis of data to determine the key drivers of your traffic and to optimize your site's performance. Using the efficient yet comprehensive insights and tracking tools Google provides can be one of the most effective keys to truly maximizing your presence, engagement, conversions and user experience.

This course teaches a complete set of real-world skills through a highly interactive student experience. You will get hands-on practice learning the tools in class. Since real experience and practice is the main enabler of proficiency with Google Analytics, we make sure you have the opportunity to set up a profile, add a filter, analyze trends, segment your data, understand where traffic originates (and why) and discuss the impact of your data as it pertains to your own website(s). All attendees will leave class ready to implement Google Analytics back at their own workplace.

In addition to mastering the skills of Google Analytics, students will be able to take and pass the Google Analytics Individual Qualification exam. Passing this exam makes you certified in Google Analytics and shows your company and clients that you are truly an expert using the Google Analytics tool.

In this Google Analytics training course, you will learn:

  • Incorporate Google Analytics into your current marketing efforts
  • Set up and enhance your Google Analytics account and profile
  • Analyze trends
  • Measure conversions
  • Calculate revenue and ROI
  • Understand data points and their impact on your business
  • Interpret visitor behavior to your website
  • Identify various segments visiting your website
  • Research keywords that visitors are using to find your site
  • Evaluate shopping cart behavior
  • Quantify the success of your campaigns
  • Schedule reports and share data with stakeholders

Who Should Attend Google Analytics Training:

Marketing professionals and business owners with little experience using Google Analytics are ideal candidates to take the course. The benefit of learning Google Analytics will transcend into better ad copy and website content, stronger marketing initiatives, and higher-converting web pages.

Upcoming Classes

Classroom Live
October 24, 2017

Houston, TX
$1,495.00
3 Days    8:30am - 4:30pm
view class details and enroll
Virtual Classroom Live
October 24, 2017

$1,495.00
3 Days    12:00pm EST - 4:30pm EST
view class details and enroll
Virtual Classroom Live
November 28, 2017

$1,495.00
3 Days    12:00pm - 4:30pm
view class details and enroll
Virtual Classroom Live
December 19, 2017

$1,495.00
3 Days    12:00pm - 4:30pm
view class details and enroll
Classroom Live
December 19, 2017

San Francisco, CA
$1,495.00
3 Days    8:30am PT - 4:30pm PT
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

  • I. Overview
    • How Google Analytics Works **
      • Basic Account Configuration
      • Setting up / Installing tracking code
      • Account Access / User Levels
  • II. Data/UI Introduction
    • Review of Key Metrics **
      • Bounce Rates, PageViews, etc.
      • Acronyms
    • Data (Dashboard) Review
      • Customization
      • Date Ranges
    • Navigation / Menu Review
    • Graph features
      • Annotations
      • Types
  • III. Profiles and Filters
    • Setting up Profiles **
    • Applying Filters **
      • Predefined
      • Custom
      • Regular Expressions
    • LAB: Set up a profile and one filter
  • IV. Visitors Overview
    • Demographics
      • Location
      • Language
    • New vs. Returning
    • Technology
    • Social Engagement
    • Mobile
  • V. Analyzing data
    • Segmenting **
    • Trends
    • Calculating
    • LAB: Set up a graph using two different types of segments
  • VI. Measuring Conversions **
    • Defining the Various Types
    • Setting up Goals
    • Funnels
      • Uses of Funnels
      • Multi-channel Funnels **
    • E-Commerce Data
      • Set up
      • Measuring
    • LAB: Set up a goal
  • VII. Measuring Content
    • Landing Pages vs. Pages vs. Exit Pages
    • Navigational Summary
    • Page Values
    • Event Tracking **
    • Site Search
    • Site Speed
    • Google AdSense
    • LAB: Evaluate pages performing well versus those that are not performing well
  • VIII. Referring & Direct Traffic
    • How are they arriving?
    • What are they doing?
    • Social Media impact
      • Facebook/Twitter traffic
  • IX. Search Engines
    • Paid vs. Non-Paid
    • Paid Search
    • Organic Search
      • Linking to Webmaster Tools
      • Search Engine Optimization Data
    • Keywords
      • Differentiating
    • LAB: Filter keywords and sort by goals
  • X. Campaigns
    • Google AdWords **
      • Linking to Analytics
    • Non-Adwords Campaigns
      • Tracking using URL Builder
    • Analyzing email and Display Campaigns
    • LAB: Determine how much traffic by campaign source, medium and content
  • XI. Sharing the Data
    • Scheduling Reports **
    • Downloading Reports
    • Custom Reporting
    • Goal Reporting
    • Intelligence **
      • Automatic
      • Custom
    • LAB: Create custom reports for profiles and users
  • XII. Analytics Certification Review
    • Certification Requirements
    • The Test
    • Maintaining Certification
    • Review, Preparation, Q&A
    • LAB: Prepare for Analytics exam with sample test questions
  • XIII. Take the Google Analytics Individual Qualification Exam in Class
    • ** signifies test material with special emphasis

Upcoming Classes

Classroom Live
October 24, 2017

Houston, TX
$1,495.00
3 Days    8:30am - 4:30pm
view class details and enroll
Virtual Classroom Live
October 24, 2017

$1,495.00
3 Days    12:00pm EST - 4:30pm EST
view class details and enroll
Virtual Classroom Live
November 28, 2017

$1,495.00
3 Days    12:00pm - 4:30pm
view class details and enroll
Virtual Classroom Live
December 19, 2017

$1,495.00
3 Days    12:00pm - 4:30pm
view class details and enroll
Classroom Live
December 19, 2017

San Francisco, CA
$1,495.00
3 Days    8:30am PT - 4:30pm PT
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

  • There are no prerequisites for this training, but you should have some familiarity with basic online marketing concepts (PPC, SEO, Email) so you can apply them to your real-world situation in class. You should also be prepared to access any site(s) you want to work on. To make the most of your time in class, have your Analytics account set up and ready to access.

Upcoming Classes

Classroom Live
October 24, 2017

Houston, TX
$1,495.00
3 Days    8:30am - 4:30pm
view class details and enroll
Virtual Classroom Live
October 24, 2017

$1,495.00
3 Days    12:00pm EST - 4:30pm EST
view class details and enroll
Virtual Classroom Live
November 28, 2017

$1,495.00
3 Days    12:00pm - 4:30pm
view class details and enroll
Virtual Classroom Live
December 19, 2017

$1,495.00
3 Days    12:00pm - 4:30pm
view class details and enroll
Classroom Live
December 19, 2017

San Francisco, CA
$1,495.00
3 Days    8:30am PT - 4:30pm PT
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date