Google Display Advertising- Advanced AdWords Training & Certification

1 Day

Description

In this advanced AdWords training course you will improve your knowledge of display advertising in order to support and strengthen your overall search engine marketing strategy and become Google certified.

The Google Display Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool.

This intensive preparation workshop will not only help you pass the Google Display Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful display ad campaigns.

Display advertising is generally looked upon as an alternative means of advertising alongside traditional pay per click campaigns. However, it can be a clever way of advertising given the various forms of delivering the ads, to include text, graphics, audio, animation and video and the reach in which the method can deliver.

Top 10 Reasons To Attend Google Display Advertising Certification

  • 1. Gain knowledge to incorporate display advertising into your current SEM efforts
  • 2. Master Google's display ad builder
  • 3. Understand how display advertising works
  • 4. Create and manage display campaigns
  • 5. Gain account optimization skills to drive better results
  • 6. Track and report on performance
  • 7. Measure effectiveness and return on investment
  • 8. Understand how remarketing works alongside display advertising
  • 9. Choose and understand the various ad formats
  • 10. Determine the impact on brand effectiveness

In one day, you will learn:

  • The value of Google Display Network and advertising on YouTube
  • How to structure successful display campaigns on Google Display Network, YouTube, and mobile devices
  • How to target your display campaigns
  • How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
  • How to use Display Ad Builder to create effective display ads and video ads
  • How to optimize display campaigns for winning results

Who Should Attend Advanced AdWords Training

Anyone who wants to be an expert about the Google Display Network and who wants to earn the Google Adwords Certified Individual designation. This includes:

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners

Upcoming Classes

Virtual Classroom Live
December 05, 2017

$795.00
1 Day    10:00am EST - 6:00pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

  • I. Display ads on Google Display Network
    • Display campaigns set up
    • Ads creation
    • Measure performance
    • Optimize and refine
  • II. Display ads on YouTube
    • YouTube campaigns set up
    • Ads creation
    • Measure performance
    • Optimize and refine
  • III. Display and video ads on mobile devices
  • IV. Display Advanced Exam review and Q&A
  • V. Take the advanced Google Display Advertising Exam

Upcoming Classes

Virtual Classroom Live
December 05, 2017

$795.00
1 Day    10:00am EST - 6:00pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

Students must have already passed the Google Advertising Fundamentals Exam and work in AdWords on a consistent basis.

Upcoming Classes

Virtual Classroom Live
December 05, 2017

$795.00
1 Day    10:00am EST - 6:00pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date