Agile Product Management Boot Camp

2 Days

Description

This Agile Product Management training course teaches you to apply Agile philosophy to Product Management in order to get more done, adapt to change and see measurable results.

Product Managers today are challenged by many things  the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much time fighting small battles and putting out fires. Agile R&D teams in particular have drawn many Product Managers away from spending time out in the market. Instead, it has them spending more time with R&D  an unfortunate about-face from an important best-practice  under the misguided notion that Product Managers must be available to Agile R&D teams 24/7 in order to be effective.

In this Agile Product Management training course we will explore why current methods of managing Product Management no longer work, and why Agile Product Management, inspired by Agile Marketing and Agile Software Development, helps Product Management teams get more done and adapt quickly to changes in the market. We will explain the principles, processes, terminology and tools of Agile Product Management. We will provide real-world examples of how teams can use Agile Product Management right away, and discuss how to inspire and organize Product Managers for maximum effectiveness in Agile Product Management teams.

We'll also cover some practicalities of implementing Agile Product Management in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Product Management on your strategic planning process. By the end of the course, you should know how to introduce Agile Product Management into your organization and start implementing it.

In this Agile Product Management Training Course You Will Learn How To:

  • Create user personas
  • Describe each user persona's critical goals related to your product
  • Tailor your product to your primary personas
  • Align execs, marketing, sales, and R&D on your product's value proposition
  • Define a Minimum Usable Product and a Minimum Viable Product
  • Manage your Product Management work to balance strategic and tactical priorities
  • Use Scrum for adaptive and iterative planning and execution
  • Organize your Product Management team for both teamwork and autonomy
  • Transition into Agile Product Management right away
  • Streamline your strategic planning and roadmapping activities

Industry Background

Agile Software Development and Agile Marketing continue to make great progress in adoption and delivering truly transformative results. However, Product Managers have largely been part-time Agile players who have been asked to fill new roles in the aforementioned Agile movements. And Agile training for Product Managers has exclusively focused on training them to fill the "Product Owner" role for Agile Software Development teams  that's not really teaching Product Managers to be Agile, it's training them to wear yet another hat. Perhaps because Product Management is not understood well by most people outside the role, instead of connecting the seemingly obvious Agile Product Management dots, fans of various Agile/Lean philosophies seem to be finding ways to work without a Product Manager.

Overall Agile Product Management Course Methodology

This Agile Product Management training course will be a mixture of lectures and labs. The lectures use the Agile Product Management Manifesto published by Huruda, LLC as the touchstone for the course material. And the labs are structured to ensure participants can effectively use Scrum to manage their Product Management operations in an Agile way.

Who Should Attend

Any member of a marketing team. This includes:

  • Marketing Managers, Directors, VPs or CMOs
  • Marketing Specialists or Coordinators
  • Marketing Analysts and Database Managers
  • Agency Client Services Managers and Specialists
  • Account Specialists
  • Event Marketing Professionals
  • Media Buyers and Supervisors
  • Traffic Coordinators and Managers
  • Digital Marketers
  • Web Content Editors and Managers
  • SEO Specialists and Marketers
  • Art and Creative Designers and Directors
  • Copywriters
  • Public Relations Account Supervisors and Managers
  • Communications Specialists and Managers

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Agile Product Management Boot Camp class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

1. Agile Product Management Training Overview - Explore why conventional methods of managing Product Management no longer work, and why Agile Product Management methods, inspired by Agile Software Development, can help Product Management teams get more done and adapt quickly to changing Product Management requirements.

  • Why Agile Product Management?
  • Principles of Agile Product Management
  • Process for managing Product Management operations
  • People-skills and how they're applied
  • Perks of being Agile

2. Product Management 101 - Cover fundamental Product Management concepts ranging from current to traditional, establishing a consistent baseline for discussion and exercises throughout the class.

  • User personas
  • User vs buyer personas
  • Value propositions
  • Funnels, pipelines and journeys
  • Waterfall product development
  • Agile product development
  • Lab: Create a user persona and workflows
  • Minimum Viable Product

3. Agile Product Management with Scrum - Learn the details of how Scrum works then use it to manage Product Management execution. Understand how to organize a Product Management backlog, perform sprint planning, track progress during a sprint, review the results and apply adjustments between sprints.

  • Scrum roles
  • Creating an initial Product Management backlog
  • Working with user stories
  • Lab: Creating an initial Product Management backlog
  • Team capacity
  • Using relative estimation
  • Lab: Planning poker
  • Sprint planning
  • Minimum Usable Product vs Minimum Viable Product
  • Lab: Creating a sprint backlog
  • Execution during a sprint
  • Tracking progress
  • Lab: Simulate an entire sprint
  • Using Scrum boards
  • Showing results with a sprint review
  • Improving the process with a sprint retrospective

4. Alignment - Discuss how to maximize relationships with various stakeholders to make Agile Product Management a win-win for across the organization.

  • Working with marketing
  • Working with sales
  • Working with R&D
  • Working with execs
  • Effectively communicating results

5. Real-World Applications - Look at some examples of how Agile Product Management can be applied in different organizations.

  • Solo Agile Product Management
  • Organizing an Agile Product Management team
  • Agile Product Management in a waterfall organization
  • Agile Product Management with Agile Software Development
  • Agile Product Management with Agile Software Development and Agile Marketing

6. Agile Product Management Practicalities - Practicalities of implementing Agile Product Management in organizations, including transitioning to it, sustaining it, selling it into the organization and the impact of Agile Product Management on your budgeting process.

  • Transitioning to Agile Product Management
  • Sustaining Agile Product Management
  • Selling Agile Product Management into the organization
  • Strategic planning and roadmapping with Agile Product Management

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Agile Product Management Boot Camp class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

This class has no prerequisites.

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Agile Product Management Boot Camp class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Comments

Available as a Private Class

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Agile Product Management Boot Camp class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date