This course runs for a duration of 3 Days.
The class will run daily from 8:30 am CST to 4:30 pm CST.
Class Location: Des Moines - Des Moines, IA.
Space is limited. Enroll today.Enroll Now
The Google Marketing Platform combines the DoubleClick Digital Marketing and the Google Analytics 360 Suite together for an all-inclusive platform that includes:
Understanding the full suite of tools available will help you better understand your customers and help you collaborate and share insights. This course provides a very interactive experience. Attendees will get hands-on practice during class in order to learn all the tools. Real experience and practice is the main enabler to becoming proficient. Throughout the class, students have the opportunity work in their own accounts or example accounts in order to get the experience and feedback needed to fully grasp these concepts and skills. Google Ads and Analytics certification information will be provided and discussed. You will be able to take and pass those certifications after taking this course.
Part 1: Google Ads
Part 2: Google Analytics
Part 3: Google Tag Manager
Part 4: Google Search Console
Part 5: Google Data Studio
There are no prerequisites for this training, but you should have some familiarity with basic online marketing concepts (PPC, SEO, email) so you can apply them to your real-world situation in class. Familiarity with how Google advertising works or even experience with Google Ads is a plus.