Social Media Boot Camp Classroom Live Boston, MA September 22, 2020

Price: $1,400

This course runs for a duration of 3 Days.

The class will run daily from 8:30 am EST to 4:30 pm EST.

Class Location: Boston - Boston, MA.

Enroll today to reserve your spot!

Space is limited. Enroll today.

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Description

Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

  • Harness the power of blogs to grow your content base
  • Examine Twitter practices that really work
  • Learn how to monitor mentions of your company online
  • Track your social media performance
  • Use Facebook advertising to find leads and customers
  • Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
  • Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Who Should Attend

  • Small Business Owners
  • Corporate Marketers
  • Public Relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Coordinators
  • Social Media Managers
  • Website/Community Managers
  • IT Managers

Course Overview

 

1. Introduction to Social Media

  • A true definition of social media
  • Zero moment of truth in social media
  • Myths and facts about social media
  • Branded case studies, both B2B & B2C, of successful businesses
  • Why social media is working for companies today

2. Twitter

  • LAB: Twitter Business Assessment
  • LAB: Finding Accounts To Follow
  • Twitter Basics & Terminology
    • Introduction to Twitter
    • Why Twitter matters
    • Do you belong on Twitter
  • Twitter Landscape
    • Twitter.com
    • 3rd party tools
    • Twitter and your mobile devices
    • Getting started using Twitter
  • Establishing Your Twitter Presence
    • Finding the right people & accounts to follow in your business
    • How to search properly for information & competitors
    • The secrets to Twitter lists
    • Using Twitter lists as a powerful marketing tool
  • Twitter Strategies for Effective Marketing
    • How to contribute to the conversation
    • Finding your voice
    • Writing your tweets
    • How to monitor the conversation about your business
    • Using Twitter for lead generation
  • Advanced Twitter Marketing Strategies
    • Types of Twitter advertising
    • Getting started with Twitter ads
    • Twitter influence & Klout scores
    • Measuring your impact on Twitter
    • 3rd party analytics
    • Case studies for best Twitter marketing strategies
  • LAB: Setting Up Your Listening Tools

3. Facebook

  • LAB: Examining Your Facebook Fan Page
  • Facebook Fan Page
    • How to leverage Facebook's timeline for maximum consumer reach
    • How to improve Facebook fan engagement
    • Creating status updates that work
    • How to grow active Facebook communities
  • Facebook Marketing
    • How to use polls & surveys that deliver results
    • Using Facebook offers to increase fans
    • Facebook events & marketing techniques
    • Using Facebook photos & videos in your marketing arsenal
  • Facebook Advertising
    • New Facebook ad techniques that increase revenue
    • Basic, interests & advanced targeting techniques
    • Actions and bidding techniques
    • Ad metrics and how to figure out what is working

4. Google Plus

  • Google Plus Basics & Statistics
    • What is Google Plus
    • Why are so many businesses using Google Plus
  • The Google Plus Layout
    • How to navigate in Google Plus
    • How to find relevant conversations in Google Plus
  • Google Plus Marketing
    • How to establish your presence in Google Plus
    • Special features in Google Plus
    • How to build relative circles for your business
    • How to use Google Hangouts
    • Increase your visibility in SEO
  • LAB: Adding People to Your Circles

5. Instagram, Yelp, Foursquare

  • Introduction to the networks
  • Navigating the layouts
  • Keys to success on each platform
  • Business case studies

6. LinkedIn

  • LAB: Finding Connections
  • The basics and terminology
    • How to use LinkedIn as an HR machine.
    • How to find connections relevant to you and your industry.
    • How to use LinkedIn's search feature for leads
    • Growing your network
  • LinkedIn For Business
    • Adding applications to your profile
    • Your LinkedIn company page
    • Optimization strategies
    • How to use LinkedIn in your content marketing
  • Advanced LinkedIn Marketing Strategies
    • Using LinkedIn for everyday business
    • The right way to use LinkedIn groups
    • Lead generation techniques using LinkedIn
    • New features on LinkedIn
  •   LAB: Finding Groups

7. Pinterest

  • Pinterest Basics
    • What you need to know
    • The Layout of Pinterest
    • Psychology Behind Pinteret Users
    • Pinterest Business Etiquette
  • Pinterest Marketing
    • Using Pinterest in Your Marketing Campaigns
    • Driving Traffic with Pinterest
    • Top Marketing Strategies to Use On Pinterest
  • Case Studies
    • Business Who Use Pinterest Successfully

8. Content Marketing

  • Introduction to content marketing
    • Why content is king
    • Definition of content marketing
    • The conversation prism
    • B2B & B2C case studies
  • Content marketing strategies
    • Goals and metrics
    • How to reach the right audience
    • Keyword research
    • Sharing and syndication
    • Lead generation
    • Content creation and curation
  • Measuring content marketing efforts
    • Website analytics
    • Tracking conversions
    • Strategic engagement strategies
  • Advanced content marketing strategies

‚Äč9. Advanced Topics

  • Your social media policy
    • Case studies and examples
    • How to develop your policy
  • Where to look for the right people when building a Social Media team
    • Roles and responsibilities
    • Listening channels
  • Social media salaries
  • Measuring your social media efforts
  • Final thoughts
  • Who should attend

  • Small Business Owners
  • Corporate Marketers
  • Public Relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Coordinators
  • Social Media Managers
  • Website/Community Managers
  • IT Managers

Prerequisites

None

Course Comments

  • If class start date is less than 5 business days from today, please call for pricing.
  • Please call for Group Rate for 3 or more registrations.  Registrations must be made at the same time to receive discount.
  • Attendees of this course receive an iPad Mini (When regular course price is paid in full. Cannot be combined with other discounts)

Other Available Dates for this Course

Virtual Classroom Live
January 21, 2020

$1,400.00
3 Days    10:30 am EST - 5:30 pm EST
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Virtual Classroom Live
January 21, 2020

$1,400.00
3 Days    10:30 am EST - 5:30 pm EST
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Classroom Live
February 18, 2020

Atlanta, GA
$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
February 18, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Virtual Classroom Live
March 17, 2020

$1,400.00
3 Days    10:30 am EST - 5:30 pm EST
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Classroom Live
April 21, 2020

Chicago, IL
$1,400.00
3 Days    8:30 am CST - 4:30 pm CST
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Virtual Classroom Live
April 21, 2020

$1,400.00
3 Days    8:30 am CST - 4:30 pm CST
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Virtual Classroom Live
May 19, 2020

$1,400.00
3 Days    10:30 am EST - 5:30 pm EST
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Classroom Live
June 16, 2020

San Francisco, CA
$1,400.00
3 Days    8:30 am PST - 4:30 pm PST
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Virtual Classroom Live
June 16, 2020

$1,400.00
3 Days    8:30 am PST - 4:30 pm PST
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Virtual Classroom Live
July 21, 2020

$1,400.00
3 Days    10:30 am EST - 5:30 pm EST
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Classroom Live
August 18, 2020

Dallas, TX
$1,400.00
3 Days    8:30 am CST - 4:30 pm CST
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Virtual Classroom Live
August 18, 2020

$1,400.00
3 Days    8:30 am CST - 4:30 pm CST
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Virtual Classroom Live
September 22, 2020

$1,400.00
3 Days    8:30 am EST - 4:30 pm EST
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Classroom Live
October 20, 2020

Minneapolis, MN
$1,400.00
3 Days    8:30 am CST - 4:30 pm CST
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Virtual Classroom Live
October 20, 2020

$1,400.00
3 Days    8:30 am CST - 4:30 pm CST
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Virtual Classroom Live
November 17, 2020

$1,400.00
3 Days    10:30 am EST - 5:30 pm EST
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Classroom Live
December 15, 2020

San Diego, CA
$1,400.00
3 Days    8:30 am PST - 4:30 pm PST
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Virtual Classroom Live
December 15, 2020

$1,400.00
3 Days    8:30 am PST - 4:30 pm PST
view class details and enroll