This course runs for a duration of 2 days.
The class will run daily from 10 AM ET to 5 PM ET.
Class Location: Virtual LIVE Instructor Led - Virtual Live Classroom.
What videos and hashtags are trending right now? Is your website integrated with popular social media platforms? Would Facebook advertising be a good fit for your organization? Should you have a blog? How can you monitor and respond to negative comments on social media? A talented social media strategist can answer these questions!
In this course, we examine the history of social media and how it has changed marketing and advertising initiatives in the world of business. We will tackle the major social media platforms and teach you how to develop and implement an organization's social media strategy. In two short days, you will acquire the essential skills to launch a career in social media, including everything from conducting market analysis to launching successful campaigns.
The Rise of Social Media
Conducting Market Analysis
Setting Goals and Selecting Platforms
Creating the Social Media Policy
Integrating Marketing Strategies
Developing Effective Content
Understanding Popular Platforms
Launching Successful Campaigns
Managing the Community
Providing Customer Service
Measuring, Analyzing and Reporting
Tracking Metrics Over Time
