Data-Driven Marketing

3 Days

Description

Learn to navigate big data in your company and how to make intelligent data driven decisions to increase the bottom line on all of your marketing campaigns.

2014's digital marketer needs an arsenal of tools at their disposal. In order to use these tools effectively, one must understand how to make data driven decisions. In today's digital world, data is available to us in increasing amounts, and we still see many marketing decisions being made subjectively. This results in failed campaigns and a frustrated upper management. Marketing needs to be supported by key analytics and data to reliably drive the bottom line, which is most often revenue.

This course will give digital marketers a distinct advantage amongst their competitors. You will be taught how to navigate the massive amounts of data available to you and weed out only what you need to make an informed marketing decision. It will also allow marketers to effectively analyze all data sets in order to focus on the most important areas that will drive revenue and support department goals.

This comprehensive 3 day course will outline where most marketers fail in big data and how to identify these pitfalls immediately for big revenue gains. In-depth topics include:

  • Combing through the seas of data and how to spot key opportunities
  • How to get started and a full big data roadmap
  • Defining specific marketing metrics that big data marketers often use
  • Best practices on building a big data culture
  • Several case studies on how brands are successfully using big data today

The extremely hands on course will also show you the tools that the pro's use, from choosing the right one to full implementation. What you will learn in your 3 days of one to one interactive training:

  • Better understand your customer and what drives them to make decisions
  • Building a rock solid metrics program to support any business goal
  • Establishing your big data strategy and revenue increasing roadmap
  • Which business goals make the most impact, and which ones to leave behind
  • The secrets that data driven marketers use to identify key data sets, but more importantly how to bridge the gap to every day campaign implementation
  • How to convert website users into long lasting loyal customers

Who Should Attend

  • Marketing analysts
  • Marketing managers, directors, VPs or CMOs
  • Marketing specialists or coordinators
  • Database managers
  • Client services managers and specialists
  • Digital marketers
  • Web content editors and managers
  • SEO specialists
  • Communications specialists and managers
  • Business owners
  • Presidents and CEOs

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Data-Driven Marketing class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

Day 1  Introduction & Goals

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1. What is Big Data & Marketing Analytics

  • An Introduction
  • Terminology
  • Defining the data-driven marketing strategy
  • Developing Your Business Goals
  • Case Studies & Examples

LAB: Overall Business Goals Strategy

2. Where Do You Start?

  • How to focus on collecting the right data
  • How to overcome the lack of data
  • What tools will you need
  • Building an initial roadmap
  • Untangling the big hair ball of data
  • How to audit your current digital footprint

3. Critical Marketing Metrics

  • Standard marketing metrics revisited
  • 3 critical questions to ask
  • Today's top 5 marketing metrics defined
  • How to link marketing activities to metrics
  • Facing the B2B measurement challenge
  • Critical web metrics

LAB: Macro & Micro Goals Analysis

DAY 2  Online Metrics

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4. Defining Your Customer

  • Persona definitions
  • Persona development
  • Understanding the buy cycle
  • B2B vs B2C buying cycle
  • Lifetime value of a customer

LAB: Persona Exercise

5. How To Implement A Data Driven Culture

  • How to excite people about analytics
  • Dealing with the highest paid persons opinion
  • Developing reports that drive action
  • Transform your company's culture

6. From Clicks To Value With Internet Marketing Metrics

  • How to measure your website
  • SEO and how to measure without keywords
  • PPC's must have custom reports
  • Find out how to measure a content marketing plan
  • Is email marketing still working
  • Analyzing your customers mobile experience

LAB:Website Audit

DAY 3  Implementation

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7. Moving From Metrics To Implementation

  • Where to start
  • How to find which campaigns will work
  • Working with limited resources
  • How to build an internet marketing roadmap

8. Building A Testing Culture

  • Introduction to A/B Testing
  • Actionable testing ideas
  • Controlled experiments and hypothesis
  • How long to run your tests
  • What to do with your data

LAB: Creating a Testing Matrix

9. Determining Campaign Success

  • Using data to streamline your online campaigns
  • A/B testing data and landing pages
  • Find out if your search campaigns are working
  • How to identify if you need to change your content marketing strategy

10. Lead to Conversion

  • Measuring your revenue metric
  • Technology obstacles
  • CRM integration
  • Measuring conversion and visitor behaviors

11. ROI

  • Comparing KPI trends overtime
  • A case for continuing to test
  • How to measure cost per acquisition
  • Checklist take away for immediate implementation

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Data-Driven Marketing class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

This class has no prerequisites

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Data-Driven Marketing class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Comments

This class can be delievered as a private event for your organization.  If you have 3 or more individuals interested in this training please call 866-444-6548 or email us at info@ktcs.biz

No Upcoming Public Classes

There are currently no public events available for this course. However, you can submit a request for a new date and we will try our best to get you into a Data-Driven Marketing class.

Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date