651-905-3729 Microsoft Silver Learning Partner EC Counsel Reseller compTIA Authorized Partner

Google Analytics 4 Training

1 day

Description

Google Analytics is a robust analytics suite that is integrated with Google's data and other application service offerings. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can determine the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. 

With Universal Analytics ready to be sunset by 2023, this course will prepare you to understand Google Analytics 4 projects. The course covers fundamental concepts, including reports, how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

For more Google training courses, click here

Upcoming Classes

Virtual Classroom Live
November 22, 2024

$425.00
1 day    10:00 AM EST - 5:00 PM EST
view class details and enroll
Virtual Classroom Live
December 11, 2024

$425.00
1 day    10:00 AM EST - 5:00 PM EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

 

Google Analytics 4 Implementation

  • The History of Google
  • What is Google Analytics 4?
  • What about Google Universal Analytics?
  • Who can use Google Analytics?
  • Creating a Google Analytics Account
  • Connecting an Account to a Website
  • Creating a Tag Manager Account
  • Understanding Tag Manager
  • Navigating the Google Analytics Interface

Analysis

  • Traffic Volume
    • Source
    • Medium
  • Traffic Relevance
    • Visitors
      • Demographics
      • Devices and Technology
      • Overlapping Segments

Using Events

  • Capturing Data Using Events
  • Google Tag Manager
  • Analyzing and Using Events
  • Page-Level Analysis
  • Path Analysis

Sustainability

  • Cohort Analysis
  • Retention Analysis
  • Engagement Overview
    • DAU
    • MAU
    • WAU
  • Individual User Actions
  • UserID Tracking

Meaningful Traffic

  • What is a Funnel?
  • Funnel-Based Goal Analysis
  • Business Goals
    • Monetization Reports
  • Attribution Modeling
  • Data Modeling

Custom Reports and Looker Studio

  • Tabular Reports
  • Library
  • Looker Studio Basics
  • Chart Types in Looker Studio
  • Using Data Filters and Other Tools
  • Formulas and Arithmetic in Looker Studio
  • Advanced Custom Funnels in Looker Studio

User Behavior

  • User Properties and Audiences
  • User ID Tracking Fundamentals
  • Implement User ID Tracking

E-commerce and Monetization

  • E-commerce Data Collection
  • Product Views, Add to Carts, and More
  • Capturing Data Dynamically

Upcoming Classes

Virtual Classroom Live
November 22, 2024

$425.00
1 day    10:00 AM EST - 5:00 PM EST
view class details and enroll
Virtual Classroom Live
December 11, 2024

$425.00
1 day    10:00 AM EST - 5:00 PM EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

You should have basic computer skills and be comfortable using a web browser. You should have some familiarity with viewing HTML code, a working understanding of how websites function, including basic terms such as traffic, hits, and visits.

Upcoming Classes

Virtual Classroom Live
November 22, 2024

$425.00
1 day    10:00 AM EST - 5:00 PM EST
view class details and enroll
Virtual Classroom Live
December 11, 2024

$425.00
1 day    10:00 AM EST - 5:00 PM EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date