Google Search Engine Optimization Boot Camp

3 Days

Description

Learn how to get your business noticed by improving your SEO strategy with keywords, KPIs, Analytics and more.

Understanding the purpose of SEO means that you can concentrate of producing a great site, with great content. Not understanding the fundamentals means you worry about how to show up in the search results.

Search Engine Optimization is not a trick or a one time process; it's a way of life for the most successful sites on the web. It's moved far beyond keyword stuffing and link building. When done properly, search engine optimization seamlessly tracks alongside all the other marketing initiatives the same way "good writing" or "compelling graphics" does.

Ignoring SEO has the same impact as ignoring any other crucial part of your marketing plan. If you want to grow your online marketing program, making sure it's optimized is a foundational step.

Importance of Search Engine Optimization

Search engine optimization has been an important part of online marketing since the late 1990's. In the last few years its importance has skyrocketed.

Appearing on the first page of Google is now the goal of millions of companies and thousands of marketing managers. Getting there is in some ways harder than ever, yet in other ways, it's never been easier.

For brands trying to manipulate Google's ranking signals to trick them into ranking them higher than they normally would, the hill is inhumanly steep. For brands who put their resources into helping their community, making their customers smarter and offering help in a transparent way, the doors are wide open.

This is the time to pivot your old online marketing ideas to align with the new reality of search engine optimization.

What You Will Learn in SEO Boot Camp

  • What search engine optimization is, what it isn't, and where it's headed
  • Things you did in the past that may be hurting your site right now
  • How to access where you site is from an SEO perspective
  • What actions are necessary to thrive inline
  • How to put together a timeline for estimated results
  • How to pick the right keywords for your business and industry
  • How to attract high quality and authoritative backlinks
  • How to become an industry thought-leader
  • How to see what your competition is doing online
  • What tools and services will make your life easier

Who Should Attend SEO Training

Search engine optimization is something anyone involved in the interactive departments of a business should have as core knowledge. Like:

  • Interactive Directors
  • Marketing Managers and Specialists
  • CMOs, VPs and Directors
  • Brand Managers
  • Product Managers
  • Account Executives
  • Creative Directors
  • Art Directors
  • Copywriters
  • Web Designers
  • Web Developers
  • Programmers
  • Small Business Owners

Upcoming Classes

Virtual Classroom Live
October 03, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Virtual Classroom Live
November 07, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Virtual Classroom Live
December 05, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

1. What is SEO

  • History of SEO
  • Google vs. everyone else

2. Current Situation

  • Where is your site today
  •          On-Site factors
  •          Off-Site factors
  •          Social Factors
  •          Personalization
  • Assessing what's working and what's not
  •          Where are conversions coming from and why
  •          What parts of your site are dead
  • Activity - A look at the tools that can help you assess what your current situation is

3. Setting Goals

  • Choosing KPI's
  •          Ranking position is a poor KPI
  •          What is achievable when
  •          Business goals
  • Traffic
  •          How to estimate traffic for keywords
  •          Good traffic vs. Bad Traffic
  • Ranking
  •          Personalization
  •          What happens when you rank higher
  •          Pros and cons
  •          Activity - Ranking with and without personalization
  • Reputation
  •          How to protect your brand online
  • Buzz
  •          How to keep your brand active on the web

4. Competitive Analysis

  • Who are your real life competitors vs. Online competitors
  • What to compare
  • When to attack and when to stay put
  • Activity - How to find your online competitors

5. Visitors

  • Rent vs. Own
  • Attracting the right kind of traffic
  • Head vs. long tail traffic
  • Viral Traffic

6. Keywords

  • How Google views keywords
  • Estimating traffic
  • Estimating competitiveness
  • Choosing keywords
  • Short term vs. Long term keywords
  • Keyword strategy
  • Activity - How to pick the right keywords

7. Content Audit

  • Every page a King
  • Evergreen content
  • Content lifecycle

8. Analytics

  • Data based decisions
  • Why "Visitors" isn't a KPI
  • Conversion Funnel
  • Tracking events
  • Activity - Finding the right analytics

9. Search & Social

  • Social signals
  • Engagement as a signal
  • Google+

10. Online Reputation Management

  • Perception is reality
  • Your employees are your business
  • Staying in control of the SERPs
  • Crisis plan
  • Activity - Google yourself, your brand and the executives

Upcoming Classes

Virtual Classroom Live
October 03, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Virtual Classroom Live
November 07, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Virtual Classroom Live
December 05, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Prerequisites

  • This class requires a basic understanding of online marketing and very basic html. If words like "website" and "hyperlink" do not scare you, you're knowledge level is adequate.

Upcoming Classes

Virtual Classroom Live
October 03, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Virtual Classroom Live
November 07, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Virtual Classroom Live
December 05, 2017

$1,495.00
3 Days    10:30am EST - 5:30pm EST
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date