651-905-3729 Microsoft Silver Learning Partner EC Counsel Reseller compTIA Authorized Partner

Google Ads Training

1 day

Description

Are you a business owner, web analyst, or online marketing specialist who needs to understand search engine marketing? This is the course for you! In addition to learning the fundamentals of search engine marketing, this course teaches you how to use Google Ads to meet your online marketing needs. You will learn how to navigate Google Ads and how to create and manage ad campaigns using the best strategies related to keyword lists. You will learn how to track ad performance and integrate with Google Analytics. Join us as we do everything from writing ads to managing advertising bids and budgets.

You will need the following software/setup for this class:

  • You should have your own Google AdWords account.

Click here for more Google Ads training. 

Upcoming Classes

Virtual Classroom Live
July 24, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
August 23, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
September 18, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
October 16, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
November 15, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
December 13, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date

Course Overview

Overview of Google Ads

  • The History of Google
  • What is Google Ads?
  • Paid vs. Organic Results
  • How it Works
  • Creating a Google Ads Account
  • The Google Ads Interface
  • Payment Methods
  • AdWords Express

Before Getting Started

  • Strategic Planning
  • STP Analysis
  • Personas
  • Goals

Keywords

  • Keywords
  • Successful Keyword Strategies
  • Keyword Research Tools
  • Keyword Planner
  • Match Types
  • Landing Pages

Creating a Campaign

  • Google Ads Structure
  • Campaign Types
  • Creating a Campaign
  • Campaign Settings
  • Budget
  • Ad Groups
  • Writing and Testing Ads
  • Approval Process

Managing and Reporting

  • Pausing an account
  • Managing your account
  • Reports
  • Measuring Success
  • Glossary of Terms

Upcoming Classes

Virtual Classroom Live
July 24, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
August 23, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
September 18, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
October 16, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
November 15, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Virtual Classroom Live
December 13, 2024

$425.00
1 day    10 AM ET - 5 PM ET
view class details and enroll
Private Training Available
No date scheduled, don’t see a date that works for you or looking for a private training event, please call 651-905-3729 or submit a request for further information here.
request a private session or new date