Mastering Google Analytics Classroom Live Houston, TX October 24, 2017

Price: $1,495

This course runs for a duration of 3 Days.

The class will run daily from 8:30am to 4:30pm.

Class Location: Houston - Houston, TX.

Enroll today to reserve your spot!

Space is limited. Enroll today.

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Description

Using Google Analytics is like understanding a visitor's journey through your website. You can apply measurement, collection and analysis of data to determine the key drivers of your traffic and to optimize your site's performance. Using the efficient yet comprehensive insights and tracking tools Google provides can be one of the most effective keys to truly maximizing your presence, engagement, conversions and user experience. Since real experience and practice is the main enabler of proficiency with Google Analytics, we make sure you have the opportunity to set up a profile, add a filter, analyze trends, segment your data, understand where traffic originates (and why) and discuss the impact of your data as it pertains to your own website(s). All attendees will leave class ready to implement Google Analytics back at their own workplace.

In addition to mastering the skills of Google Analytics, students will be able to take and pass the Google Analytics Individual Qualification exam. Passing this exam makes you certified in Google Analytics and shows your company and clients that you are truly an expert using the Google Analytics tool.

Incorporate Google Analytics into your current marketing efforts
Analyze trends
Measure conversions
Calculate revenue and ROI
Understand data points and their impact on your business
Interpret visitor behavior to your website
Identify various segments visiting your website
Research keywords that visitors are using to find your site
Evaluate shopping cart behavior
Quantify the success of your campaigns

Who Should Attend:

Marketing professionals and business owners with minimal experience using Google Analytics are ideal candidates to take this course.

Course Overview

I. Overview
- How Google Analytics Works **
  - Basic Account Configuration
  - Setting up / Installing tracking code
  - Account Access / User Levels
II. Data/UI Introduction
- Review of Key Metrics **
  - Bounce Rates, PageViews, etc.
  - Acronyms
- Data (Dashboard) Review
  - Customization
  - Date Ranges
- Navigation / Menu Review
- Graph features
  - Annotations
  - Types
III. Profiles and Filters
- Setting up Profiles **
- Applying Filters **
  - Predefined
  - Custom
  - Regular Expressions
- LAB: Set up a profile and one filter
IV. Visitors Overview
- Demographics
  - Location
  - Language
- New vs. Returning
- Technology
- Social Engagement
- Mobile
V. Analyzing data
- Segmenting **
- Trends
- Calculating
- LAB: Set up a graph using two different types of segments
VI. Measuring Conversions **
- Defining the Various Types
- Setting up Goals
- Funnels
  - Uses of Funnels
  - Multi-channel Funnels **
- E-Commerce Data
  - Set up
  - Measuring
- LAB: Set up a goal
VII. Measuring Content
- Landing Pages vs. Pages vs. Exit Pages
- Navigational Summary
- Page Values
- Event Tracking **
- Site Search
- Site Speed
- Google AdSense
- LAB: Evaluate pages performing well versus those that are not performing well
VIII. Referring & Direct Traffic
- How are they arriving?
- What are they doing?
- Social Media impact
  - Facebook/Twitter traffic
IX. Search Engines
- Paid vs. Non-Paid
- Paid Search
- Organic Search
  - Linking to Webmaster Tools
  - Search Engine Optimization Data
- Keywords
  - Differentiating
- LAB: Filter keywords and sort by goals
X. Campaigns
- Google AdWords **
  - Linking to Analytics
- Non-Adwords Campaigns
  - Tracking using URL Builder
- Analyzing email and Display Campaigns
- LAB: Determine how much traffic by campaign source, medium and content
XI. Sharing the Data
- Scheduling Reports **
- Downloading Reports
- Custom Reporting
- Goal Reporting
- Intelligence **
  - Automatic
  - Custom
- LAB: Create custom reports for profiles and users
XII. Analytics Certification Review
- Certification Requirements
- The Test
- Maintaining Certification
- Review, Preparation, Q&A
- LAB: Prepare for Analytics exam with sample test questions
XIII. Take the Google Analytics Individual Qualification Exam in Class
- ** signifies test material with special emphasis

Prerequisites

There are no prerequisites for this training, but you should have some familiarity with basic online marketing concepts (PPC, SEO, email) so you can apply them to your real-world situation in class.

To make the most of your time in class, have your Analytics account set up and ready to access before class begins.

Knowledge Transfer Consulting Services Inc. is a single-source solution provider offering a full range of Training Delivery and Training Management solutions from concept to delivery. Learn more

Mastering Google Analytics Classroom Live Houston, TX October 24, 2017

Price: $1,495

Enroll today to reserve your spot!

Description

Course Overview

Prerequisites

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